Every analysis your eCommerce needs
From revenue trends to cohort analysis, from margin insights to supply chain monitoring. We build the dashboards and analyses your team uses daily to make better decisions.
Sales & Revenue
Revenue Trend Analysis
Sales & RevenueDaily, weekly and monthly revenue trends with comparisons to previous year, budget and forecast. Including seasonal patterns and growth percentages.
Order & Conversion Analysis
Sales & RevenueFrom visitor to order: conversion rates per step, average order value, number of orders and order frequency per channel.
Channel Comparison
Sales & RevenuePerformance per sales channel: webshop, marketplaces (Bol.com, Amazon), B2B and retail. Which channel is growing, which channel is costing money?
Sales Forecast
Sales & RevenuePredictions based on historical patterns, seasonal influences and trends. Compare actuals with forecast and budget.
Product & Assortment
Product Performance
Product & AssortmentWhich products are outperforming and which are underperforming? Insight into sales, margins, returns and trends per product, category and brand.
Assortment Analysis
Product & AssortmentABC analysis of your assortment: which 20% of your products generates 80% of your revenue? Identify long-tail and dead stock.
Price Elasticity
Product & AssortmentHow does a price change affect your sales? Analyze the relationship between price, discount and volume per product group.
Inventory Analysis
Product & AssortmentStock levels, turnover rate and reorder advice. Prevent out-of-stock and overstock situations with data-driven purchasing decisions.
Customer & Behavior
Cohort Analysis
Customer & BehaviorTrack customer groups over time: how does retention develop per acquisition cohort? Which months deliver the most loyal customers?
Customer Lifetime Value
Customer & BehaviorCalculate the expected value of each customer over their entire lifecycle. Segment based on CLV for targeted marketing.
RFM Segmentation
Customer & BehaviorSegment your customer base on Recency, Frequency and Monetary value. Identify your champions, sleepers and at-risk customers.
Customer Behavior & Patterns
Customer & BehaviorWhen do customers order? Which products do they buy together? How long is the gap between first and second purchase?
Marketing & Acquisition
Marketing Attribution
Marketing & AcquisitionWhich marketing channels truly deliver profit? From first-touch to last-click attribution, linked to actual margins and CLV.
Campaign Performance
Marketing & AcquisitionReal-time insight into running campaigns: spend, clicks, conversions and revenue per campaign, ad group and keyword.
Customer Acquisition
Marketing & AcquisitionHow much does it cost to acquire a new customer per channel? And how does that acquisition cost relate to CLV?
Email & CRM Analytics
Marketing & AcquisitionOpen rates, click rates, revenue per campaign and flow performance. Which automations convert best?
Finance & Margin
Margin Analysis
Finance & MarginGross and net margin per product, category, channel and customer. Including all costs: purchase price, shipping, returns and marketing.
P&L Dashboard
Finance & MarginComplete overview of your profit and loss statement, automatically populated from your accounting system. Budget vs actuals on every line.
Cashflow Forecasting
Finance & MarginForecast your cash position based on expected income, expenses and seasonal patterns. Never be surprised by liquidity shortfalls again.
Return Cost Analysis
Finance & MarginWhat do returns actually cost you? Including shipping costs, handling, depreciation and impact on customer CLV.
Logistics & Operations
Fulfilment Performance
Logistics & OperationsDelivery times, pick speed, shipping costs and SLA compliance. Compare performance per fulfilment partner or warehouse.
Returns Analysis
Logistics & OperationsWhy do customers return items? Which products, categories and customer segments have the highest return rate?
Supply Chain Monitoring
Logistics & OperationsMonitor your entire chain: from supplier to customer. Lead times, bottlenecks and stockout risks in one overview.
Customer Service Analysis
Logistics & OperationsTicket volumes, response times, customer satisfaction and first-contact resolution. Which issues cost you the most time?
No standard templates, but custom analyses
Every eCommerce organization is different. That's why we don't build one-size-fits-all dashboards, but tailor every analysis to your specific situation, data sources and goals.
- All data sources connected in a central data warehouse
- Interactive PowerBI dashboards with drill-down functionality
- Automatic data refresh, no manual work
- Mobile accessible via the PowerBI app
- Ongoing support and optimization after delivery
Which analyses do you want?
Schedule a free meeting and we'll discuss which analyses will have the most impact for your organization.
Schedule a meeting →