The foundation for data-driven growth
A centralized data warehouse that brings together all your eCommerce data sources. Reliable, scalable, and synchronized in real-time.
Connect all your systems to a central point
We support 500+ data sources from the entire eCommerce ecosystem.
From raw data to actionable insights
Connect
We connect all your data sources via APIs and connectors. Webshop, accounting, logistics, marketing. Everything comes together.
Transform
Raw data is validated, standardized, and enriched. Automated monitoring ensures continuous data quality.
Visualize
Clean data feeds interactive PowerBI dashboards your team uses daily for better decisions.
Real-time sync
Data is continuously synchronized. No manual exports, always up-to-date figures.
Automated monitoring
Built-in checks and alerts ensure data quality is always guaranteed.
Scalable
From startup to enterprise. The warehouse scales with your organization.
Secure & compliant
Encrypted storage, GDPR-compliant, and exclusively hosted on European servers.
What you can measure with an eCommerce data warehouse
Once all your data sources are combined, analyses become possible that are impossible in separate systems.
Customer Lifetime Value
Combine order data from Shopify or Magento with marketing spend from Google Ads and Meta Ads. Calculate actual CLV per acquisition channel and customer cohort.
True ROAS per campaign
Connect Google Analytics and Google Ads to your webshop and accounting system. Calculate ROAS based on actual margin instead of gross revenue, including returns and discounts.
Delivery time analysis
Combine order data with delivery data from SendCloud, PostNL or Picqer. Measure average delivery times per carrier, region and product category and identify bottlenecks.
Retention and churn
Analyze repeat purchases per customer segment from your webshop. Connect email data from Klaviyo or Mailchimp to measure which campaigns bring customers back.
Product margin per SKU
Combine purchase data from Exact Online or Twinfield with sales data and return rates. See which products and categories are truly profitable.
Inventory management and forecasting
Connect your webshop to Picqer or Monta and calculate based on historical sales velocity when to reorder, per location and season.
Built on proven data warehouse technology
We use Google BigQuery as central storage, combined with dbt for data transformations and Fivetran or custom connectors for data ingestion.
Questions about an eCommerce data warehouse
What is a data warehouse and why do I need it?
A data warehouse is a central database where data from all your separate systems comes together. Your webshop (Shopify, Magento, WooCommerce), accounting system (Exact Online, Twinfield), marketing channels (Google Ads, Meta Ads, Google Analytics) and logistics systems (SendCloud, Picqer) each store data in their own silo. A data warehouse retrieves that data, combines it, and enables analyses that are not feasible in separate systems — such as true ROAS based on margin, or CLV per acquisition channel.
What is the difference between a data warehouse and Google Analytics?
Google Analytics tracks website visitors and session behavior. A data warehouse combines Google Analytics with your actual order data, margins, logistics and marketing spend. You see not just how many visitors you had, but what those visitors actually generated — including returns, discounts and shipping costs. Google Analytics is one of the many data sources you connect to a data warehouse.
How long does it take to set up a data warehouse?
A basic setup with the key data sources (webshop, accounting, marketing) is typically live within 4 weeks. The timeline depends on the number of systems to connect and whether custom work is needed for specific platforms. We work iteratively: the first data sources are available quickly, then we add more systems step by step.
Which data sources can you connect?
We support 500+ data sources. The most commonly used for eCommerce are: webshops (Shopify, Magento 2, WooCommerce, Shopware, Lightspeed, BigCommerce), accounting (Exact Online, Twinfield, Moneybird, Xero), marketing (Google Ads, Meta Ads, Google Analytics, Klaviyo, Mailchimp), logistics (Picqer, Monta, SendCloud, PostNL, DHL), CRM (Salesforce, HubSpot) and customer service (Gorgias, Trengo). Don't see your system? Get in touch — for most platforms we can build a custom integration.
Is my data safe in a data warehouse?
Yes. We host exclusively on European servers (Google Cloud europe-west region), all data is encrypted at rest and in transit, and the setup is fully GDPR-compliant. Access is managed via role-based access control: employees only see data relevant to their role. You always remain the owner of your own data.
How often is the data synchronized?
We set the sync frequency per data source based on what makes sense. Order data from your webshop is typically refreshed every 15 to 60 minutes. Advertising data from Google Ads and Meta Ads overnight, since those platforms deliver definitive numbers the next day. Accounting data daily or weekly. This keeps costs low and data current.
What does a data warehouse cost?
Costs consist of two parts: a one-time implementation fee and a monthly amount for management, monitoring and hosting. The amount depends on the number of data sources and the complexity of the desired analyses. We always discuss this transparently in an introductory call, with no hidden costs. Schedule a call to get an estimate that fits your situation.
Bring all your data together
Schedule a free consultation and discover how a central data warehouse can accelerate your organization.
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