Marketing
Google Ads Integration
Connect Google Ads to your data warehouse and calculate true ROAS by combining advertising costs with order data.
What data do we synchronize?
These data points are automatically retrieved and loaded into your data warehouse.
- Campaigns, ad groups and ads
- Costs, clicks and impressions
- Conversions and conversion value
- Keywords and quality scores
- Shopping campaigns and product feed performance
About the Google Ads integration
MeerMetData's Google Ads integration retrieves all your advertising data via the Google Ads API. Campaign performance, costs, clicks and conversions are automatically synchronized. By combining Google Ads data with actual order data from your webshop and margin data from your accounting, you calculate the true ROAS, not based on estimated conversion value, but on actual revenue and margin.
From raw data to action
How the Google Ads integration works within your data platform.
1
Connect
We securely connect Google Ads to your data warehouse via the official API. No more manual exports.
2
Consolidate & clean
All data comes together in a central data warehouse. We structure it and make it reliable.
3
Insight & action
Combine Google Ads data with other sources in dashboards, reports and analyses your team uses daily.
Connect Google Ads to your data warehouse?
Schedule a free introductory call and discover how we can make Google Ads data work for your organization.
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